Legendary entertainer Sir Mix-a-Lot opened up to VladTV about the importance of publishing for artists, calling it "long money." He explained that a lot of artists get caught up in the joys of the royalty check at the beginning of their career, but Sir Mix-a-Lot broke down why owning your publishing is the best thing to do.
The Seattle-born emcee said that he owns about 98% of his publishing, and has used it to recoup money on various projects over the years. He then shared a story about The Pussycat Dolls sampling "Swass" for their track "Don't Cha," which became a big hit. Mix-a-Lot said that he came out on top in the scenario, because he never thought "Swass" would do anything when he put it out.